Camden already carries a standing nutritional-deficit burden of roughly £95–115 million a year. This model is about what happens to that number when the food system is shocked.
Camden is a pure consumption geography — ~210,000 residents, ~100,000 households, negligible farmland. It imports all of its nutrition, so its only lever is what it credibly commits to buy. That is the premise of the Camden Negative Portfolio, and it is also why an unhedged Camden is fully exposed to a global shock. The borough's standing burden — the double burden of over- and under-nutrition — is the baseline this model puts in motion:
Figures scaled from national data (ONS, Camden JSNA, BAPEN, Frontier Economics) to the borough — bounded envelopes, not accounts. Two are deliberately soft: the adult excess-weight share ("~half") and child poverty ("above the 33% London average"). A lower prevalence only scales the estimate down.